SuKarne is Mexico's largest beef producer and the force behind roughly three-quarters of the country's beef exports — yet abroad, that scale had no single face. We built the global brand and the corporate platform that introduce SuKarne to importers, food-safety authorities, and the trade across the USA, Japan, Russia, Korea, and Greater China.
SuKarne had decades of cattle expertise, four federally-inspected plants, and a holistic, self-contained production model — and it already supplied the majority of Mexico's beef exports. But to an importer in Tokyo or a buyer in Seoul, that record was invisible.
There was no single, credible address that explained who SuKarne was, what it cut, and why "Mexican, safe, grain-fed" was a promise a buyer could trust.
So we treated it as a platform to build — a brand, a product catalog, and proof — not just a logo to ship.
The job wasn't a logo. It was a system — a global brand, a multi-market website, a cut-level product catalog, and the food-safety proof that opens doors in regulated markets.
We built the line and the positioning — Supplying Mexican Safe, Grain-Fed Beef to the World — that let one company speak for an entire country's beef to a global trade audience, instead of competing as just another exporter.
The SuKarne mark, a confident red system, and a full web-icon language — sustainability, traceability, the 360° model, export, the cuts themselves — plus the bull mascot. One identity that holds up on a corporate site, a trade banner, and a box face alike.
A multi-market website — About, Food Safety, Sustainable Practices, Events, and a Press Center — built to brief importers and authorities in one place, with market switching across the USA, Japan, Russia, Korea, and China & Hong Kong.
An interactive product explorer: buyers choose Muscle, Entrails, or Bones, click a cut on the animal, and get NAMP codes, trim, and uses — a femur bone for soups, a rib-eye for export — plus related products. The technical language the trade actually orders in.
TIF, USDA, MAFF and HACCP food-safety certifications; the "360° holistic, self-contained" production story; an interactive map of the four plants and SuKarne's presence across Mexico; and SuKarne Worldwide, the trading arm with its California headquarters and Tokyo sales office.
Export trade is won with the right professionals in five markets at once. Every part of the platform is aimed at one of these four.
Need an origin they can trust. The product explorer and certifications give them codes, cuts, and confidence in one place.
Building a list. Market pages and cut-level data turn an unfamiliar supplier into one they can sell in.
The TIF / USDA / MAFF / HACCP layer and the self-contained model speak directly to their requirements.
A credible origin story and a press center make a Mexican producer easy to cover and easy to cite.
Supplying Mexican Safe, Grain-Fed Beef to the World.— the line the whole platform was built around
Four workstreams, each able to stand on its own — and each feeding the others.
A complete brand — mark, red system, icon language, and mascot — that lets one producer speak for a country's beef with a single, credible voice.
A multi-market corporate website that briefs importers and authorities in one place, in the markets that matter.
A cut-level product explorer with NAMP codes, trim, and uses — the catalog in the trade's own language.
Food-safety certifications and the 360° self-contained model, turned from fine print into a clear, visual argument.
An interactive plant map that turns four plants and 2,250 head a day into something a buyer can take in at a glance.
A brand and a trading arm — SuKarne Worldwide — built to carry one Mexican producer into the USA, Japan, Russia, Korea, and Greater China.
