01
The honest map
What today's tools actually do well, what they fake well, and what they still can't touch. Midjourney, ComfyUI, LLMs, applied to real creative production, not demos.
DO Workshop
Ride the wave. Keep your hands on the craft.
A hands-on GenAI workshop for agencies and creative teams, taught by a designer, not a technologist. I've run this for teams like Penta's, 25 creatives in one room, and the goal is always the same: leave with a working AI practice that makes your team faster without making it sound like everyone else.
What we cover
02
What to automate, what to protect
We map your team's actual workflow and draw the line together: where AI accelerates, and where the human work is the entire value. Every team's line is different.
03
The sameness trap
Everyone has the same models. Same prompt, same output. We work on divergence as a discipline: how to use AI without your work collapsing into the average of everything the model has seen.
04
Hands on, your projects
No hypotheticals. We work on your live briefs, build prompts and pipelines your team keeps, and leave you with a starting toolkit tailored to how you already work.
Format
Half day or full day, in person or remote. Up to 25 people. Taught in English, Spanish, or Catalan. Every session is adapted to your team's tools, clients, and level, no two are the same.
Who it's for
Creative teams that know they can't ignore AI but refuse to let it flatten their work. Agencies, studios, in-house teams. Skeptics welcome, they usually ask the best questions.
Inquiry
Bring it to your team.
Tell me about your team and what you're wrestling with, and I'll come back with a format and a date.