Games
Invented end-to-end. Mechanic to carton.
Card, party, family, kids. We design the play, draw the art, and walk the factory floor.
12 in market ↗
zucchi
Studio
Design thinking · Brands · Products · Toys · Games
A design thinking studio. And a studio of inventors.
We help companies design better brands, products, and experiences — and we invent original toys, games, and lifestyle products of our own. Across Los Angeles, Portland, and Barcelona.
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AI converges. We diverge.
AI is trained to predict the obvious — the most likely next word, the most familiar image, the safest concept. Our job is the opposite. We bring divergent thinking, lived cultural range, and human-centered design to the moments where companies need an idea no model could generate. That's the thread connecting everything we make — from fintech platforms and food product launches to original toys, games, and lifestyle inventions.
Design for clients
Brands, products, packaging, and digital experiences. Recent work: Kybē Chocolates, Community Investment Trust, Stock Offering Solutions.
→ Selected workInventions of our own
Original toys, games, and lifestyle IP — pitched and licensed to leading manufacturers.
→ What we makeResearch & testing
Human-centered research, playtesting, and prototyping. From kitchen tables to retail shelves.
→ Process
Toy invention
Game design
Product design
Packaging
Prototyping
Manufacturing
Brand identity
Play research
3D & CAD
Art direction
Retail strategy
Licensing
Toy invention
Game design
Product design
Packaging
Prototyping
Manufacturing
Brand identity
Play research
3D & CAD
Art direction
Retail strategy
Licensing
— What we make
Three things, made for hands.
Toys
Things to hold, drop, and ask for again.
Plush, dexterity, puzzles, novelties. We obsess over the moment a kid leans in.
8 lines ↗Products
Packaging as seduction and engineering.
Food, beverage, consumer goods. Brand, structure, retail-ready files.
9 categories ↗— Selected work
Six recent engagements.
01
Catalan Wines USA — How we rebranded Spain's best-kept wine secret.
Brand · Web · Strategy · Government 2021–24 02한인타운 KoreaTown Aurora — A 33-year sister-city handshake, turned into a plan you can build.
Place branding · District strategy · Multi-year 2022–25 03Kybē — Functional mushrooms, dressed as fine chocolate.
Brand · Packaging 2022 04Puzzle Spinners — A puzzle that turns, clicks, and resets the game.
Toy invention · Manufacturing 2024 05CubeWords — Words you can stack, hold, and lose under the couch.
Toy invention 2025 06SuKarne USA — A meat brand that finally feels like dinner. +500% traffic.
Product · Packaging · Web 2024— Studio
A small studio for ideas that need a brand, a factory, a shelf — and a kid's hands.
A design-thinking studio that brands, builds, and invents. We take a problem from research to a finished thing — a brand system, a food package, a city's story, a digital product, or an original toy on a shelf. Brand strategists, inventors, industrial designers, illustrators, and a researcher who playtests for a living. Los Angeles, Portland, and Barcelona.
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Games optioned & licensed · 3 yrs
0+
Brands & products shipped
0
Countries
+0%
Traffic lift · SuKarne rebrand
— Method
Four moves, in order.
01
Listen
Two weeks of play-testing, store walks, and the hundred decisions you haven't made yet.
02
Shape
We sketch from a dozen angles, in foam, paper, code. We keep the one that survives a sharp question.
03
Build
Brand, product, packaging, motion — whatever the thing needs to become real.
04
Ship
Vendor handoff, files on press, a system your team can extend without us.
— Start something
A brand that should outshine the shelf. A city with a story worth telling. A product or toy that needs to get made — or an idea you need moved faster than your team can move alone. Send a few lines about it. We'll come back with how we'd approach it, fast.
Now booking new work · Los Angeles · Portland · Barcelona