With over $2.5 billion in annual sales and more than 7,000 employees, SuKarne was the fourth largest meat producer in North America. With a current goal of overall growth, SuKarne wanted to expand their brand internationally. Our team at Tintomedia/Zucchi was tasked with a rebrand of SuKarne with a focus on safety and sustainability.
We updated the company logo, created the brand guidelines, music themes, iPhone app concepts, and digital signage. We designed all-new websites for the American, Japanese and Korean markets, built interactive kiosks for international trade shows, and designed a comprehensive Content Management System to enable SuKarne to rapidly update their web presence.
Web traffic increased by 500%. The new site became a critical tool in showcasing their product and brand, with the new branding solidifying potential leads created by the sales team.Currently, we are working on the introduction of the brand to consumers across the US with new product-support websites, interactive games, and engaging media.