Toys & games from zero
Original mechanics, prototyped by hand and playtested until they earn their keep — then protected, so the value sits in something owned.
I'm Isaac Tinto — a toy and game inventor and product designer, and the founder and owner of Zucchi Studio. I started it (first under the name Tintomedia) with one conviction: the best things to make are the ones people enjoy. A tile that snaps when you spin it. A word game you can hold. A box worth keeping. This page is the why.
I kept noticing the same thing: the products people love aren't the loudest ones. They're the ones that feel good to use — a mechanic that clicks, a story a family argues over, packaging you don't throw away.
So the studio has one job: invent and design pleasurable experiences — toys, games, brands, and products — and stay small enough that I'm inside every one of them. No account layer, no hand-offs. The person who pitches the idea is the person who drew it, prototyped it, and filed the patent.
That's also why we license and partner rather than just bill hours. Some of what we make is for clients. Some of it is ours — invented here, protected here, and taken out into the world.
And the process stays hands-first. Ideas start as sketches, cardboard, and playtests — judged by how they feel in someone's hands. AI enters only as the last phase of that creative process: to refine, accelerate, and produce what has already been invented by a person.
Original mechanics, prototyped by hand and playtested until they earn their keep — then protected, so the value sits in something owned.
Design-thinking work for clients — identity, industrial design, packaging, and the digital platforms that carry them — from first sketch to shelf-ready.
Inventions pitched to publishers, manufacturers, and media partners — as licensed games, boxed products, or co-developed IP.
The best products aren't the loudest ones. They're the ones that feel good to use.— Isaac Tinto
The version you can lift for a deck, an article, or an event program.
Isaac Tinto is a toy and game inventor, product designer, and the founder and owner of Zucchi Studio (formerly Tintomedia), an independent design studio working between Los Angeles and Barcelona. He invents, designs, and licenses original toys, games, and brands — from patent-pending game mechanics to brand platforms for clients including SuKarne and Catalan Wines USA.
Isaac's work spans toy invention, game design, industrial design, packaging design, and brand strategy — taken from first sketch to shelf-ready product. His studio has had six original games optioned and licensed, shipped ten-plus brands and products across four countries, and holds patent-pending inventions in the daily-puzzle space. He deliberately keeps the studio small: every project is designed, prototyped, and pitched by the owner himself. His process is craft-first — sketching, hand prototyping, and playtesting — with AI used only in the final phase of the creative process, to refine and produce what has already been invented by hand.
He presents original concepts at international toy and game industry events, and develops original IP with partners in Europe and the United States.
Right now
Pitching original game inventions at international industry events.
Developing an original character IP with European partners.
Running a daily puzzle game, live on the web — invented, engineered, and branded in-studio.
Find him
Portfolio — zucchistudio.com/#work
Studio inquiries — start a conversation