Catalonia makes some of Europe's most distinctive wines and cavas across a dozen denominations of origin — and almost none of it had a face in the United States. For ACCIÓ, Catalonia's government trade agency, we built the brand and the platform that introduces those wineries to American importers, sommeliers, and press.
Catalonia's wines and cavas span a dozen denominations of origin — Priorat, Penedès, Empordà, Cava and more. In the US trade, that breadth read as noise: a long, unfamiliar list with no single place to point a buyer.
An American importer or sommelier had nowhere to go to understand who these wineries were, what they made, or how to reach them. The region needed one credible, official address.
So we treated it as a platform to be built — a brand, a living database, and a campaign — not just a logo to be shipped.
The job wasn't a single wordmark. It was an official identity, a website that could hold and grow a real wine database, and the collateral to put it in front of the American trade.
We framed Catalan Wines USA as the official platform for the promotion of Catalan wines in the United States — a single, credible address that speaks for the region's denominations of origin to American buyers, sommeliers, and press, rather than asking each winery to fend for itself.
A logo developed across proposal rounds into a full version pack — horizontal and vertical lockups, RGB and CMYK, sized for everything from a roll-up banner to a social avatar — with a one-sheet usage guide. Typography paired Pluto with Raleway for a register that reads premium without reading stuffy.
We designed and built the site in Webflow with a CMS at its core: a wineries database, a browsable wine list, a rebuilt denomination-of-origin map, plus wine-tourism, about, and contact. Responsive, SEO-considered, image-optimised — a platform the agency could keep adding to, not a brochure that froze on launch day.
A LinkedIn outreach campaign targeted Los Angeles and Nashville with bespoke ad creative and contact lists; event collateral — invitations, masterclass presentations, and a roll-up banner — armed the in-person tastings where this market is actually won. Social profile artwork rounded out the launch kit.
The relationship didn't end at launch. In 2024 we returned to add new member wineries, refresh the analytics and the legal and privacy notices, and keep the platform current — the kind of quiet maintenance that keeps an official body looking official.
Trade promotion lives or dies on reaching the right professionals. Every part of the platform is aimed at one of these four.
Looking for a region they can represent. The wineries database gives them profiles and a way to make contact.
Building a list. The wine list and DO map turn an unfamiliar region into something they can sell in.
Curating by story and origin. The denomination map and tasting collateral give them the language.
Covering what's next in wine. Event masterclasses and a credible official source make Catalonia easy to write about.
Catalan Wines USA is the official platform for the promotion of Catalan wines in the United States.— The brand positioning line we built the platform around
Three workstreams, built to stand on their own and to feed each other — and maintained well past launch.
A complete brand — wordmark, version pack, type system, and usage guide — that lets one body speak for an entire region with a single, credible voice.
A Webflow CMS the agency can keep feeding — wineries and wines added over time, not a static brochure that aged the day it shipped.
A rebuilt denomination-of-origin map that turns a dozen unfamiliar DOs into something an American buyer can actually navigate.
LinkedIn ad creative, contact lists, and event collateral — a repeatable way to put Catalan wine in front of the right American professionals.
Invitations, masterclass decks, and a roll-up banner — the in-person tools that close importers and sommeliers at a tasting table.
We came back in 2024 to add wineries, update analytics, and refresh the legal notices — keeping an official body looking official.
